14 Days of Bootstrap 4 – Introduction

Introduction

This is a Bootstrap 4 Tutorial for beginners. The idea for it comes from “24 days of Rust” and “24 days of Hackage“. As the titles might suggest, this kind of article series features daily blog posts with tutorials on how to use a language or library.

14 Days of Bootstrap 4 consists of daily tutorials focusing on basic parts of Bootstrap 4. Each article has coded examples and extensive descriptions. We also recommend extra resources that you can use to dive deeper.

The purpose is for you to learn something new everyday. At the end of the series you will be a well-prepared Bootstrap 4 developer, ready to create any website that you desire.

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Brand Development Strategy: a 7-Step Guide

When it comes to developing a brand strategy, it’s not enough to have a rough idea of what you want to do. You need a detailed plan of what methods you will use, as well as a thorough understanding of why you are choosing those methods. The more detailed your branding strategy is, the easier it will be to implement it.

More than just a logo or a color scheme, a brand is about how you make your customers feel,  built by taking a consistent approach across every interaction they have with you. Your brand is your company’s most valuable asset and for that reason, developing a stronger brand should be your top priority. To help you out, we have broken the brand development strategy into 7 steps.

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5 Proven Tips for Marketing Your E-commerce Website

There is no surprise that all ambitious entrepreneurs that already have established brick-and-mortar businesses want to expand their operations online and start an e-commerce business.

The e-commerce industry has become huge during the previous year thanks to the unfortunate viral outbreak. However, the growth is still going strong and no one can really determine when it will stop.

With that in mind, business owners who are looking to grow and earn even more revenue find establishing an e-commerce business a natural thing to do.

However, a good product or service is useless if no one knows about it. Keep reading to learn more about proven marketing tactics that will work wonders for your growth once you decide to start your e-commerce business.

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10 Impactful Design Strategies For eCommerce Success

Global digital revenue in Q2 grew by an astonishing 71% from 2019 to 2020.  This isn’t due to just one metric, but several. Multiple eCommerce verticals experienced growth – traffic grew by 37%, conversions by 35% and spend rate by 34%. 

Pandemic-caused lockdowns across the globe in 2020 have had a huge impact on consumers’ online shopping behavior and many are wondering if this is the “new normal” that eCommerce websites will continue experience in the future. 

If so, how can retailers uplift their online stores to fulfil such a growing demand?  

Apart from product quality, trustworthiness and great customer service, website design is a crucial factor that helps convert potential clicks into transactions and encourage customers to come back. 

Read on to learn the best design strategies that can help you make your eCommerce website live up to its potential and exceed customer expectations. 

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How to Create a Landing Page That Drives Results

Landing pages are one of the most important elements of digital marketing. They help you generate leads, gather all kinds of information about your customers, and refine your offers. Plus, they provide the kindling you need for all of your other marketing tactics (from social media marketing to blogger outreach).

However, having any kind of landing page is not enough. You want one that is designed well, one that stands out in the plethora of other landing pages competing for the attention of the same audience segment, and one that ultimately drives results.

Let’s take a brief detour before we jump into landing page design and focus on the “driving results” part first.

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Migrate from Bootstrap 4 to version 5

Bootstrap has been an essential tool for web developers over the years and has maintained a high standard. One of the most significant advantages of Bootstrap is that it is relatively easy to use and understand. The effectiveness of a thing, especially in this technological universe, does not mean that it is ultimate and perfect, and therefore immune to improvement. Everything can be improved upon, and that’s why despite the brilliance of Bootstrap 4, there is an upgraded Bootstrap 5, which has better code qualities. Some of these are; expanded color palette, CSS variables, faster and almost independent JavaScript (JS) integration, better API, and redesigned form controls and additional custom properties.

Another cherry on the top of this pile of news is that Vanilla JavaScript will be used from now onwards in place of jQuery as Bootstrap had stopped further support and approval of Internet Explorer 10 and 11. Apart from this, the only noticeable difference between Bootstrap 4 and 5 is that the logo had changed. The change is a little tweaking of the B in the logo. This article focuses on the new features of Bootstrap 5 and how to migrate from version 4 by paying special attention to the changes in the functionality. And an operational guideline of both the new and the old-keeping in mind is that the article deals solely with the available alpha version that might have changed upon the beta version release. 

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6 Strategies To Help You Increase Customer Engagement

In today’s digitalized world, customers expect brands to foresee their needs and meet them in real-time. They want to know they’re heard, that their problems will be fixed, that they’ll get answers to their questions. In other words, they want to feel a connection to your brand.

In fact, it is safe to say that customers have become somewhat spoiled, which makes things quite difficult for business owners and marketers. Now, besides marketing and outstanding customer service, brands also need to focus on customer engagement.

Here are 6 ideas to help you pull off a solid customer engagement strategy to enhance brand growth and loyalty.

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How Good Web Design Improves Content Marketing

In order for a marketing campaign (any marketing campaign) to do well, it often needs to merge several different aspects together. For example, quality content and active social media promotion. Or targeted blogger outreach and an interesting affiliate program. But at the same time, none of your marketing efforts can be as effective without a quality, well-designed website. It’s the very foundation of your online presence and the key link between all marketing campaigns. 

In this post, we will be looking at how good web design can help improve your content marketing efforts, and why content marketing backed by poor web design will not yield the same results.

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SEO Optimisation Takes Time, How to Check If It Gives Results

How to check if SEO optimisation gives results? Unlike some other marketing strategies that are instant in terms of results – such as Google or Facebook campaigns – SEO optimisation takes time. And that’s time for the actions taken to show a better position on Google.

Sometimes it takes a couple of weeks, and sometimes it takes months depending on the search engine itself, the competition, and other factors. This leaves website owners in an awkward vacuum when they don’t know whether the money they’ve invested has been used wisely or not. But, while the real effects take time, that doesn’t mean we can’t check if the work entrusted to SEO experts is done properly (or if we did it the right way ourselves) and if the SEO optimization yields results.

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